Join La Tierra del Jaguar for a special fundraiser celebrating wildlife and community at Sonora Moonshine Co! Guests will have the chance to learn about their work in the land of the jaguar, and enjoy an exciting raffle featuring jaguar-themed raffle prizes and gifts from local businesses. A percentage of Sonora Moonshine Co’s sales will be donated to La Tierra!

La Tierra del Jaguar is a binational nonprofit dedicated to conserving jaguars and other wildlife while empowering the communities that share their habitat in Sonora, Mexico. They work at the intersection of landscape restoration, regenerative agriculture, and community development, creating systems that benefit both people and nature.

Their programs combine hands-on conservation with sustainable land management. The agave plays a central role, not only as a native plant critical to local ecosystems, but also as a resource for community-driven change. La Tierra del Jaguar partners with their community on agroforestry projects that provide income, promote biodiversity, and support soil and water health.

By engaging local families, schools, and landowners, La Tierra del Jaguar builds environmental knowledge, vocational skills, and leadership, ensuring that conservation efforts are rooted in the community. Workshops, restoration projects, and educational programs are designed to be accessible, inclusive, and regenerative, fostering resilience in both people and the landscape.

Through these efforts, La Tierra del Jaguar demonstrates that protecting wildlife and supporting human livelihoods are inseparable, showing a model of conservation where communities and nature thrive.