University of Arizona W.A. Franke Honors Students explore the cultural, environmental, and economic dimensions of agave through research, interviews, and more.

Tequila Wars is a gripping historical account of how one of Mexico’s most iconic spirits became a global powerhouse. Through the lens of the Cuervo family’s rise to dominance, the book unearths the rivalries, political turmoil, and bloody battles that shaped the tequila industry. From clandestine deals and wartime survival tactics to international trade disputes, Tequila Wars offers a deep dive into the fight over Mexico’s most famous export.

About the Author

Ted Genoways is an award-winning journalist and historian known for his in-depth storytelling on agriculture, industry, and culture. His work includes This Blessed Earth, The Chain, and several other acclaimed titles that explore the intersections of history, business, and power.