Friday, April 10, 2026 | 12:30 PM-2:30 PM | All Ages

FREE EVENT

Bacanora is born in the Sonoran sierras — and its future is increasingly binational.

12:30 PM to 1:30 PM | Bacanora from Field to Table
Moderated by Laura Espinoza (Asociación de Mujeres del Bacanora y Maguey de México)
Jorge Arreola (Bacanora Cola Blanca)
Marcela Herrera Flores (GNO destilados S.A. de C. V.)
J. Benjamin Soto Beltrán (B8 El General Bacanora)
Community-led session
This session begins with a focused panel born out of our community-led Field Notes series featuring producers, exporters, distributors, and industry leaders examining how bacanora moves from rural production to U.S. markets. The conversation will address trade pathways, regulatory frameworks, distribution challenges, and the economic realities of expanding a regional spirit across borders.

1:30 PM - 2:30 PM | Open Roundtable Discussion
Moderated by Laura Espinoza (Asociación de Mujeres del Bacanora y Maguey de México) and Michael Hurley (Borderland Spirits)
The panel transitions into a facilitated open discussion inviting the public into direct dialogue around building stronger U.S.–Mexico partnerships. Together, we will explore how growth can remain rooted in place, support Sonoran producers, and strengthen cross-border economic connection.

Conducted in Spanish and English, this session is designed for meaningful binational exchange.

EVENT SPONSORS

University of Arizona Center for Latin American Studies | Consejo Sonorense Regulador de Bacanora | Vamos Tucson